- has a major impact on a videos meaning.
- camera angle, movement and shot distance all need to analysed.
- John Stewart said that music video closely follow the aesthetics of TV commercials.
- lighting is mainly focused on the star performers face.
Editing
- Fast cuts are the most common type of shot in music videos.
- Fast cuts ensure multiple views as it is very difficult to take in what you are seeing on first viewing.
- other video using editing to set the mood by matching a slow beat to gentle transitions between shots.
- digital effects are used to give the audience a better viewing experience.
Star Image
A range of different materials are used to put a star image together such as:
- musical structure and lyrical them.
- album cover of singles and albums.
- How they are presented whilst preforming live (stage presence).
- and last is the music videos.
- This is Viewing in order to gain sexual pleasure.
- Females will frequently be on display to enhance accidence pleasure.
- Goodwin was agianst this idea saying that it was objectifying.
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