Magazine Advert - Kasabian

This magazine advert is by UK indie rock band Kasabain it was released in august 2006 and was the group’s second studio album. The album reached the number 1 spot in the UK Albums charts and to date the album has sold over 1 million copies worldwide, including more than 600,000 in the UK

The band name kasabian is at the forefront of the ad and is place over the top of the artwork, this helps to make the text clear and the main focus of the magazine advert. The band name is wrote in block capitals and placed directly in the middle of the page as this is supposed to be first thing you see when looking at the ad.

The album title is shown below the band name and is in a much more formal font. The album name empire is not very clear as it is written within the image and may be mistaken as part of the artwork. Also the font is not very clear, bold or easy to read.

Black is the main colour used for the font and is used on the more important pieces this is so it stands out more on the white background, whereas the red text is used as it matches the image which includes a lot of red.

The drawing used is supposed to resemble a playing card this is clear from the icons in the corners with the K standing for King and the clover being clubs. The image used is very artist and has a much more formal look to it, this is compared to the bands other album ads which are very generic for a rock band.