Font
The font for all of the text matches the colour scheme, it is easily
readable as it is clear, bold and all caps. The font style is very digital looking
which add to the effect of poster.
The location of the text is key as certain pieces of text need to stand
out more than others. King of Leon is the band name and so by placing this at
the top of the page by its self makes it much more identifiable. Also the size
is essential to making text have more impact, this is clear from the album name
and band name being the largest font size.
Effects
There has been various effects used for this magazine advert, firstly there
has been a colour filter applied to make the image appear a light green. Secondly
the image has been separated into four section and each piece has been placed
at a slight shift form the other, this makes the image seem slightly distorted
making the viewer have to look several times to fully understand the image. The
last effect used on the advert is the second layer applied, this is clear when
looking that there has been an image of some kind of bird placed over the top
of the original and then made slight translucent to give it a ghost like
effect. This superimposed image of a bird over the top of the artist could be used
to relate to the album, a specific track, band or could be used a metaphorical
meaning.
Image
The image used is a close up of one of the band members, this
is a typical magazine advert type of shot as many artist fell it is important
to be featured within everything related to their image and music, this is because
it helps the artist to connect to their target audience as Star image is seen
as very important in the music industry as this help to promote artist and define
target audience.
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